2023.11.17
深圳品牌設計|茶花飄香——越南(nán)河(hé)内茶樓茶葉品牌包裝設計

圖片

Tea House Hanoi
/
As Huyen Chi embarked on her journey to establish TEA HOUSE HANOI, her vision went beyond merely creating a brand; it was about reviving a cultural tradition and instilling a sense of mindfulness in the way people approached their daily lives. Her passion for tea was not just about the beverage itself; it was a reflection of a deeper connection to her roots and a commitment to preserving the essence of Vietnamese tea culture.Upon returning to Vietnam, Huyen Chi faced numerous challenges in sourcing high-quality local tea products that met her standards. Undeterred by these obstacles, she decided to collaborate with local farmers and artisans, establishing direct relationships to ensure the authenticity and quality of the tea leaves. This commitment to supporting local communities became a cornerstone of TEA HOUSE HANOI's ethos. The journey of TEA HOUSE HANOI is not merely a business venture but a narrative of resilience, cultural preservation, and the pursuit of a healthier lifestyle. Huyen Chi's dedication to steering away from the prevalent commercialism in the Vietnamese tea market became a driving force in shaping the brand. It was a deliberate choice to prioritize authenticity, sustainability, and the well-being of consumers over profit margins.

圖片

TEA HOUSE HANOI, with its roots deeply embedded in the rich soil of Vietnamese tea traditions, aims to reintroduce the joy of tea-drinking to the Vietnamese community. The brand aspires to be more than just a purveyor of fine tea; it strives to be a catalyst for a mindful and balanced way of living. Particularly targeting the younger generation, TEA HOUSE HANOI envisions becoming a beacon of inspiration for those seeking a healthier and more conscious lifestyle.In a world where traditions often face the threat of fading away in the tide of modernization, TEA HOUSE HANOI stands as a testament to the power of passion, determination, and a genuine love for cultural heritage. As the enterprise continues to flourish, it not only contributes to the revitalization of Vietnam's tea culture but also sets an example for businesses aspiring to merge commerce with cultural preservation and social responsibility.

圖片

茶樓河(hé)内及美好(hǎo)(hǎo)生(shēng)活如(rú)何變成了(le)一(yī)家企業。2014年,在英國生(shēng)活了(le)7年後,Huyen Chi決定回越南(nán);那就(jiù)是故事(shì)開始的時(shí)候。從一(yī)個(gè)簡單的願望開始,她希望每天都能(néng)享受到一(yī)些(xiē)好(hǎo)(hǎo)茶,同時(shí)也(yě)可以送給朋(péng)友。盡管她在茶葉的故鄉 - 越南(nán)茶葉的故鄉,即胎教 - 長大,但(dàn)她很難找到高質量的本地茶葉産品。正是由于她對越南(nán)茶葉市(shì)場(chǎng)的真正關(guān)切,盡管市(shì)場(chǎng)龐大而有潛力,但(dàn)由于過度商(shāng)業化(huà)而受到污染,這(zhè)促使了(le)Huyen Chi萌發了(le)建立自己茶葉品牌的激情夢想...TEA HOUSE HANOI成立的初衷是懷着強烈的願望,将喝(hē)茶的習慣帶回越南(nán)社區,特别是針對那些(xiē)追求更健康、更平衡生(shēng)活方式的年輕人(rén)。随着Huyen Chi着手建立TEA HOUSE HANOI,她的願景不僅僅是創造一(yī)個(gè)品牌;它是關(guān)于複興一(yī)種文化(huà)傳統,并在人(rén)們日常生(shēng)活中灌輸一(yī)種思考方式的。她對茶的熱愛不僅僅是飲料本身(shēn);它是對根源的更深層次聯系的反映,以及保留越南(nán)茶文化(huà)精髓的承諾。

圖片

回到越南(nán)後,Huyen Chi在尋找符合她标準的高質量本地茶葉産品方面面臨着許多挑戰。在這(zhè)些(xiē)障礙面前不屈不撓,她決定與當地農(nóng)民(mín)和工匠合作(zuò),建立直接的關(guān)系,确保茶葉的真實性和質量。支持本地社區的承諾成為(wèi)TEA HOUSE HANOI理(lǐ)念的基石。TEA HOUSE HANOI的旅程不僅僅是一(yī)次商(shāng)業冒險,更是一(yī)篇關(guān)于堅韌、文化(huà)保護和追求更健康生(shēng)活方式的叙事(shì)。Huyen Chi遠(yuǎn)離越南(nán)茶葉市(shì)場(chǎng)普遍存在的商(shāng)業主義的執着成為(wèi)該品牌塑造的推動力。這(zhè)是一(yī)個(gè)有意為(wèi)了(le)真實性、可持續性和消費者福祉而犧牲利潤率的選擇。TEA HOUSE HANOI,其根深蒂固在越南(nán)茶文化(huà)的豐富土(tǔ)壤中,旨在将喝(hē)茶的樂(yuè)趣重新(xīn)引入越南(nán)社區。該品牌的願景不僅僅是一(yī)家優質茶葉的提供商(shāng);它努力成為(wèi)引導人(rén)們過一(yī)種更有思考和平衡生(shēng)活方式的催化(huà)劑。特别是針對年輕一(yī)代,TEA HOUSE HANOI設想成為(wèi)那些(xiē)追求更健康、更有意識生(shēng)活方式的人(rén)的啓示之光。在傳統在現(xiàn)代化(huà)潮流中面臨逐漸消失的威脅的世界裏,TEA HOUSE HANOI是對激情、決心和對文化(huà)遺産真摯熱愛的力量的證明。随着企業的不斷發展,它不僅為(wèi)越南(nán)茶文化(huà)的複興做出貢獻,還為(wèi)那些(xiē)希望将商(shāng)業與文化(huà)保護和社會責任相結合的企業樹立了(le)榜樣。

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片

圖片
Tea House Hanoi采用清新(xīn)、自然的色調和簡潔的設計風(fēng)格,以突出茶葉的純淨和原始之美。符合"Tea House Hanoi"品牌注重現(xiàn)代感和年輕化(huà)市(shì)場(chǎng)的品牌定位。趨于簡潔、時(shí)尚的風(fēng)格,符合年輕一(yī)代的審美趨勢。


商(shāng)務(wù)聯系:唐先生(shēng)
電話(huà):138 2883 5490