Packaging｜2020銀花玉鼠盒

銀花玉鼠賀年盒

十二生(shēng)肖 - 源自於華人(rén)文化(huà)圈中的傳統民(mín)間故事(shì)，由十二種動物依照天幹地支所組成的時節序列。以農曆新(xīn)年作(zuò)新(xīn)一(yī)年象徵動物生(shēng)肖，循環一(yī)次為一(yī)輪。2020年之代表生(shēng)肖為〝子(zǐ)鼠〞。華人(rén)文化(huà)中，新(xīn)年代表著全新(xīn)的開始，同時也(yě)是個將生(shēng)活中的喜悅、未來展望與親朋(péng)好(hǎo)(hǎo)友分(fēn)享的時節，人(rén)們攜帶簡單但(dàn)富有心意的禮品互相拜訪餽贈，祝賀對方在新(xīn)的一(yī)年中有一(yī)個美好(hǎo)(hǎo)的開始。2020年的新(xīn)年，我們以今年生(shēng)肖-鼠在漢文化(huà)中所代表的涵義：豐收、多產作(zuò)為主題，結合了(le)中國新(xīn)年送禮的習俗；通過設計推出了(le)自己的新(xīn)年禮盒-銀花玉鼠盒。此包裝中分(fēn)為禮盒與年節賀卡：包裝視覺以中國新(xīn)年的氛圍中小鼠遊玩(wán)嬉戲為主視覺，並以豐富的動植物圖騰鋪陳傳遞豐收之感，傳達著對新(xīn)年的期許。藍與橘是此設計的主體色彩，意味著世界組成的原點-青天與紅土(tǔ)；在賀卡與包裝的外型上(shàng)採取六角形的切割構成，因為六在漢文化(huà)中象徵著智慧與順利，再次傳遞著新(xīn)年文化(huà)中的原意-分(fēn)享喜悅．期許未來。

Ding Li Feng｜鼎立豐禮盒

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Our client, Ding Li Feng - From the production to the sales, we conducted a series of the brand image of the packaging design. 

We plan and developed a concept of an unconventional Chinese gift box, introducing a trendy and recognizable packaging design to target the Western and Young Asian markets. 

The visual of the packaging design is based on the simplified analysis of plant elements to emphasizing the nature and the value of the ingredients by making the product. To enhance the visual, we used contrast color to bring out the vision between packaging and gift/collections. As a decorative, we also use gold stamping to bring out the 3D vision as well as a highlight of the gift box. We aim to distribute the unique but artistic packaging design.

鼎立豐 - 從事(shì)餅乾製作(zuò)和銷售，我們執行品牌形象至一(yī)系列的包裝設計。
跳(tiào)脫傳統中式禮盒設計風格，以搶眼色彩融合西(xī)方美學與東方古典，以東西(xī)方結合為概念勾勒出現代化(huà)的時尚美感。

高貴雅緻 | 清新(xīn)脫俗
包裝視覺以植物的元素簡化(huà)分(fēn)析繪製，以圓潤曲線加深典雅韻味，運用對比色強化(huà)整體視覺，賦予禮盒猶如(rú)百花齊放(fàng)的新(xīn)生(shēng)命。
配合燙金(jīn)打凸的加工凸顯禮盒高貴，將視覺散發出現代美感，讓藝術更貼近人(rén)心，提升送禮者品味的同時，收禮者收到的不隻是禮物，更是收藏品。

THE PERFECT TOFFEE COOKIE

That_dessert

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那份純粹的味道

一(yī)個喜歡做甜點的大男生(shēng)，夢想是開一(yī)間屬於自己風格的甜點店(diàn)。

在澳洲藍帶學習甜點，一(yī)步一(yī)步朝著夢想前進 分(fēn)享來自澳洲藍帶學習甜點的過程生(shēng)活、旅行。

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我們將品牌形象設計包裝，將設計定位在“純粹”。

提出了(le)一(yī)個簡單的概念，即通過設計推出品牌形象並捕捉年輕市(shì)場。透過包裝腰帶燙印呈現質感，點亮整個視覺，產品背後的將純粹、簡單的重要性放(fàng)大。白色與藍色為主要顏色，呈現單純清新(xīn)的質感。
傳達人(rén)們現在追求現代簡單的意象。
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為實現這目標，我們使用Original Arjowiggins 英國系列的紙張。
作(zuò)為精加工細節，我們決定全程使用燙印在包裝上(shàng)。

使客戶收到時感受到精緻有質感的一(yī)份“純粹的味道”。

A boy who likes to make desserts, dreams of opening a dessert shop of his own style.
In the Le Cordon Bleu – Australia (LCB), step by step toward the dream. Share the process life and travel from the Australian LCB to learn dessert.
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The brand image and position the design in “pure”.
A simple concept was proposed to introduce a brand image through design and capture the young market. The texture is printed through the belt and the whole vision is illuminated, and the importance behind the product is pure and simple. White and blue are the main colors, giving a pure and fresh texture.
Communicate people's pursuit of modern and simple imagery.
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To achieve our goal, we decide to use the Original Arjowiggins UK series type of paper. For the finishing details, we decided to using Hot Stamping. A package that allows customers to feel exquisite and textured when they receive it.

花生(shēng)也(yě)可以吃得很現代

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花生(shēng)在食物製作(zuò)上(shàng)有著特殊的地位，在聊天消遣之餘作(zuò)為家家戶戶的零嘴小吃。

卻因為現今社會零嘴選擇多樣化(huà)，導緻年輕人(rén)已漸少吃花生(shēng)。

我們的客戶 - 花生(shēng)工廠製作(zuò)的接班人(rén)想創立自有品牌，希望將品牌形象定位在年輕市(shì)場，

於是我們提出了(le)一(yī)個簡單的概念“吃花生(shēng)也(yě)能(néng)吃得很潮流”，推出較現代的品牌形象並捕捉年輕市(shì)場。 

有別於市(shì)面上(shàng)傳統花生(shēng)包裝，我們透過文字的編排與顏色的選用呈現不同口味與現代的視覺觀感，

將傳統產品的價值更加凸顯。

花生(shēng)是普遍性高的產品，我們相信設計能(néng)讓產品的價值提升。傳達年輕人(rén)追求潮流元素的意象。
為實現這目標，我們選用瓶罐並運用貼紙的設計，加工細節，我們決定使用雷射燙印在包裝上(shàng)增加特殊性。
為了(le)每個產品別都有它的特殊性，因此每款口味的顏色都不同，用於區分(fēn)產品的不同並讓消費者快(kuài)速識別產品。

Peanut plays a special role in food production, it’s a common snack for every family.  However, due to the diversity of snack choices, people start to reduce eating peanut especially teenagers. 
Our Client - is a successor of a peanut factory in Taiwan. He wants to create its branding to target the youngest market. So we proposed a simple concept which is: “Eating peanuts can also be trendy”. We will be launching a modern brand image to attack more young adults.To differentiate from the traditional peanut packaging on the market, we present a modern visual perception through typography and various selection of colors to highlight the value of the products. 
Peanut is a product with high universality so we believe that design can enhance the values of the products to convey the image of the young adult's pursuit of trend elements. To achieve our goals, we choose bottles and cans with sticker design and used laser hot stamping on the packaging to make it particularity and bring out the details. To make each product has its particularity, different flavor come with a different color in term to differentiate the products and increase the identity of the products to reach consumers.