2023.11.22
深圳品牌設計|傳統書法藝術的美——原研哉八海山清酒品牌包裝設計欣賞

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Hakkaisan 八海山
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This bottle represents the essence of Japanese saké. It features a label with calligraphy by Kyuyo Ishikawa, and multiple seals with words in the spirit of Hakkaisan. The bottle is designed with a bold look befitting the highest-quality saké in the history of Hakkaisan, representing the pinnacle of the saké brewer's expertise and passion, produced with uncompromising commitment to quality. Hakkaisan Brewery Co., Ltd. is located in Minami Uonuma City, Niigata Prefecture, the place that gets the highest snowfall in Japan. This Japanese saké is stored for long periods of time using approximately 1,000 tons of snow accumulated in winter as a yukimuro-a giant storehouse of snow serving as a natural refrigerator. The all-white package expresses the round, smooth taste that emerges when matured using snow storage. It features a label with calligraphy by Kyuyo Ishikawa.

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這(zhè)瓶酒代表着日本清酒的精髓。它的标簽上(shàng)有石川久友的書法,以及多個(gè)印章上(shàng)的文字體(tǐ)現(xiàn)了(le)八海山精神。這(zhè)瓶酒的設計風(fēng)格大膽,配得上(shàng)八海山曆史上(shàng)最高品質的清酒,代表着清酒釀造師的專業技術和激情的巅峰,以對品質毫不妥協的承諾生(shēng)産而成。八海山酒造株式會社位于日本新(xīn)潟縣南(nán)魚沼市(shì),這(zhè)裏是日本降雪量最多的地方。這(zhè)款日本清酒經過長時(shí)間(jiān)的貯藏,使用冬季積累的約1,000噸雪作(zuò)為(wèi)雪室,作(zuò)為(wèi)一(yī)個(gè)天然冰箱。全白色的包裝表達了(le)通過雪貯存成熟而産生(shēng)的醇厚、順滑的口感。

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